Website for a tradie business // Done Diesel Services
WHO: Done Diesel Services is a Melbourne-based, mobile heavy machinery mechanic.
WHAT: A website that was functional and discoverable on Google searches.
WHY: Their one-page website didn’t show up in searches, and didn’t represent the brand/their services accurately.
HOW: I took two weeks to design, write, create and publish a fully operation Squarespace website with 8 pages. Applying SEO-friendly copy, keyword and competitor research.
Done Diesel Services is a mobile diesel mechanics for heavy machinery based in Melbourne, Australia.
The owner, James Hart, reached out to me asking if I could help transform his one-page website into a Squarespace site that could be found on Google searches.
As with most tradies, James had very little time to explore what he needed or why - he just needed it done. Especially as potential clients were already struggling to find him online at all.
So after one initial 10-minute phone call establishing what he needed and what imagery I needed. Then a subsequent 5-minute phone call to confirm final details, and a few voice notes and screenshots in between, I had the site up and running for him within two weeks.
With a Homepage, About, Services and Contact pages done, I then identified what set this tradie apart in his industry, and the services he wanted to focus on. I created landing pages for each specific service for potential clients Googling for those exact services. (Landing pages are SEO powerhouses!)
I was also responsible for the copywriting throughout the website, as well as the seamless migration from the previous host.
The website is on-brand, slick, easy to use, fast to load, and contains all the important information without any of the fluff. Most importantly, we have another happy tradie who didn’t have to deal with any tech jargon at all!