Websites

Is it time for your brand to get online and found?

I build easy-to-use websites for businesses to showcase their work and tell their brand’s story. It’ll be fast-loading, professional and easy to read on any device.

Let me give you a hand with that

I’ll build you a slick, bespoke website on Squarespace to become discovered by your ideal audience online. I also offer copywriting so that your website reads perfectly, looks great and functions well.

Most of my clients are busy tradies and start-ups who don’t have time to contemplate their online presence of marketing plan. So I keep phone calls short, and jargon to a minimum to get the job done without taking up too much of your time.

Already got a website? I’m experienced across a range of website hosts and platforms, and would be happy to help refresh your current website.

A woman working at a wooden table with a MacBook, a smartphone, an open notebook, and a cup of coffee, sitting by a window.

Some websites I’ve created recently

Done Diesel Services' website

Done Diesel Services is a mobile diesel mechanics for heavy machinery based in Melbourne, Australia. The owner reached out to me asking if I could help transform his one-page website into a Squarespace site that could be found on Google searches.

As with most tradies, James had very little time to explore what he needed or why - he just needed it done. Especially as potential clients were currently struggling to find him online at all!

So after one initial 10-minute phone call establishing what he needed and what imagery I needed. Then a subsequent 5-minute phone call to confirm final details, I had the site up and running for him within 7 days.

Don Diesel now has a Homepage, About, Services and Contact pages, I identified what set this tradie apart in his industry, and the services he wanted to focus on. I then created landing pages for each specific service for potential clients Googling for those exact services. (Landing pages are SEO powerhouses!)

I was also responsible for the copywriting throughout the website, as well as the seamless migration from the previous host.

The website is on-brand, slick, easy to use, fast to load, and contains all the important information without any of the fluff. Most importantly, we have another happy tradie who didn’t have to deal with any tech jargon at all!

Beach Joinery Services' website

Beach Joinery Services is where it all began. This is my husband’s business, which launchd in 2023. Beach Joinery is a window and door repair service operating from Mangawhai to Auckland’s North Shore, and I was responsible for all marketing, admin and customer service.

I used Squarespace to create a site that was on-brand, professional, and easy to use. It has more than 6 landing pages for specific/popular services we offer including conservatory repairs, window repairs and door repairs. I did the design and the copywriting.

Reece predominately took a backseat - as many of my tradie clients prefer to do - but he was clear on one thing: It must be ‘slick’.

We therefore kept the lines straight, the colours strong but unstated, and the language clear and easy to read.

The Google reviews are shown using a plugin that auto-updates to present new reviews on the site, and the Instagram plugin also updates to show what he has been working on recently.

The title font was specifically bought for the website as we wanted to soften the edges a little. We are after all a family-run, locally-owned company that didn’t want to become too sterile to look at.

Beach Joinery’s site has evolved over time, but ultimately captures the brand’s voice and story.

Get in Touch

Feel free to get in touch to discuss your project, and how I can help.

jodie@beachmarketing.co.nz

FAQs

  • A resounding YES! is the answer.

    Websites are a permanent, inexpensive billboard that can be changed instantaneously. It's the place customers look to first when deciding to buy from you; it's your first digital impression. So make it a good one.

  • While it's true, most people can string a sentence together, you'd definitely notice a difference hiring a professional writer to develop copy for your site. The trick is to not draw attention to the words, rather to convey your brand's ethos and story instead. The more errors, mistakes and clunky sentences there are on your website, the more your customer will trip up on your words. Investing in a professional writer to fill your website with amazing content, is a must.

  • Search Engine Optimisation is making your website easily spotted and 'liked' by Google. Believe it or not, Google 'knows' if you have copied and pasted text from another site. It can also tell if your writing is genuine, or if you're piecing words around certain keywords you want included in your paragraphs. Making your website SEO-friendly is the first step to being discovered.