Press Releases

Press releases are essentially articles sent to newspapers and other publications about something you’d like everyone to know about your business. They’re distributed to outlets as material to publish. It’s a great way to get your new product or business out there in a newsworthy way.

Let me give you a hand with that

With a Bachelor of Communications from AUT, I went on to major in journalism. Beyond graduation, I soon applied my journalistic skills in the marketing industry by way of press releases and professional articles.

My side hustle for several years was writing promotional reviews for independent filmmakers and musicians in New Zealand and abroad. It was a genuine advertorial published on my entertainment blog, which enabled budding filmmakers and musicians to refer to when promoting their works. If you were wanting a positive promotional piece to point to when launching your new product or works, get in touch to see how I can help.

Why choose Beach Marketing to help?

I’ll be happy to help with your business’s press releases or promotional articles by:

  • Having an in depth meeting with you via Zoom to find out more about your business and goals

  • Interview with you/relevant people to gather quotes

  • Writing a compelling press release/advertorial with a strong heading

  • Emailing the press release or advertorial to relevant publications if required

  • Follow ups with publications if necessary

Get in Touch

Feel free to get in touch to discuss your project, and how I can help.

jodie@beachmarketing.co.nz
027 210 8827

FAQs

  • Getting a press release out there is a marketing tool that directs attention to your brand in a positive, read-worthy way. It's especially of interest if your company has recently experienced a changed, like launching a new product.

  • A copywriter may offer press release services, but press releases are articles that have a certain format that some copywriters may not be experienced in. Therefore, finding a PR agency or marketing freelancer with a background in journalism would be a good start.